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Research papers

The research industry's waning relationship with the respondent

This quantitative study of 802 survey responders and non-responders from around the world examines the general public’s acceptance of survey research. Key findings include: the importance of incentivization is increasing; poorly constructed...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: William MacElroy, Ed Erickson, Mary Monroe, Donna Victoria, Fred Bové
September 23, 2001
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Citation

MacElroy, Erickson, Monroe, Victoria and Bové (2001a, September 23). The research industry's waning relationship with the respondent. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-research-industry-s-waning-relationship-with-the-respondent